What came first? The e-car, the e-charging station or the e-driver? Dr. Michael-Viktor Fischer, CEO of SMATRICS, talks about the chicken-and-egg problem of electric mobility and the hurdles that must be overcome for the industry in order to sustainably move forward. What do you think the market potential is…
“One cannot not communicate”, said a wise man by the name of Paul Watzlawick once. A simple sentence with a lot of power. Let’s look at human communication more closely: Googling the word “communication” results in 2 580,000,000 hits – which is every bit as extensive as the complexity…
What do Google Search, Chrome, Facebook and Facebook Messenger have in common? They are all free and are financed through advertisements. To coordinate these advertisements in a targeted way for the user, data about the user is collected and analyzed in the background. Facebook: Maybe you no longer know…
What is it, and why do we use it? The concept of agile work methods is fairly well known. At Wirecard CEE, the developer teams use Scrum – here is a small look at this methodology and its benefits. The word “agile” describes the advantages of this approach to working….
Jürgen Pichler, CEO of ROLLING PIN on the topic of digitalization and why his print magazine is still attracting subscribers today. ROLLING PIN is a professional magazine and job portal for the gastronomy and hotel industry. The company has over one-hundred thousand registered job seekers, newsletter subscribers and Facebook…
ROBOTS ON THE WAY TO WORLD DOMINATION? The development of the internet and the invention of personal computers have decisively shaped life as we know it today. Our brains are outsourced to smartphones, while we turn over even the simplest tasks to Alexa and others. The use of computer programs…
Marketing and psychology go hand in hand. Unfortunately, this symbiosis is often overlooked in the online world and online merchants miss out on big potential! The Inteview was held with Sarah Weitnauer, Managing Director of Psyketing. The link between online marketing and psychology might make question marks pop up for…
What role does the Internet play in the life of an 11-year old? Where does she get her inspiration, what websites does she visit, and what could be improved on the Internet in her opinion? We pursued these questions thoroughly and got some very interesting replies. An interview with…
Moritz Lechner has already fulfilled his dream of becoming self-employed at the age of 14. The young man from Vienna sells individual boxes with high-quality promotional freebies through his online shop www.freebiebox.eu. The managing director of Freebiebox talked to us about his daily life as an underage head of…
The Mind of an Online Shopper – Part 2 The online gaming sector is generating more revenue worldwide than, for example, the film industry – a 20-million-dollar prize for a single tournament is not unusual. To reach the valued attention of this creative gaming target group, marketers need to…
