Ready for 2019
E-commerce sales are predicted to increase by 21.5% this year. With proper planning, you can exploit the full potential of this sales channel!
Planning and preparation
The upcoming online promotions can be planned in detail and elaborated in January. In addition, sports and health products are popular items at the beginning of the year.
February 14 | Valentine’s Day
You can sweeten Valentine’s Day for your customers with customized special offers. Almost every fourth person is now purchasing their Valentine’s Day gift online.
Winter is slowly saying goodbye. House and garden want to shine with fresh spring colors. Time for springtime decoration and garden items.
April 21| Easter Sunday
Funny gimmicks like online Easter egg hunts and prizes tempt visitors into your shop. Many also use the Easter holidays for planning vacations.
May 12 | Mother’s Day
In Austria, almost every fifth gift is now ordered online. Austrians spend an average of about €30 for a Mother’s Day gift. Mom is simply the best!
Just say yes!
Wedding season is from May to July. Not only decoration items, but also gifts for the bridal pair are purchased in higher volume this period.
Summer, sun, sunshine
Everyone wants to be out in the sun. Summer sales and products for the next barbecue, outdoor pool visit or vacation are well received now.
Time to take a breath
A lot of people make use of the nice weather by spending time outdoors – PCs and smartphones are used less except for posting vacation selfies.
Back to school
Austrians spend about €200 million on school items. And these are increasingly purchased online! The big shopping period starts 3 to 4 weeks before the start of school.
October 31 | Halloween
The first big US trend on the calendar. Costumes, decorations, candy – the creepier the better – are on top of the shopping list.
November 29 | Black Friday
By now, every merchant is familiar with the concept of Black Friday. Attractive sales with a running countdown can catapult your online sales to the sky!
December 2 | Cyber Monday
Cyber Monday is the name of the hottest phase of the year: Christmas shopping. 80% of Austrians shop for Christmas online.
A no-go: Delayed/late delivery!