Fluffy and soft

Everyone wants the best for their children. The industry has jumped on board, and the amount of baby items is now overwhelming. But the functionality and quality of mass goods are often sorely lacking.


Rubinchen is different: This Viennese company produces all products, made of 100% pure organic cotton, by hand with a great deal of love and attention to detail.


Rubinchen - Wirecard CEE

The owner Rubina Etzelstorfer knows her target group well. She herself is the mother of a small daughter who is also the inspiration for her first creations sewn by hand. Today, the Rubinchen product line includes bath towels, robes, reversible neckerchiefs, cuddly blankets, bassinets, baby carriage blankets, and much more. A large portion of the products can also be personalized and make perfect gifts.

The high-quality products are currently available only online at www.rubinchen.at. “A brick-and-mortar store currently has no priority for us. To reach our customers, we use social media, Google Ads (formerly Google Adwords) or our newsletter. Many customers, however, come to us with personal recommendations because of our high quality,” says Etzelstorfer happily about her businesses success. For her, the big advantage of partnering with a payment service provider as a business is the advising and service. “We have a contact person for the trouble-free handling of the most diverse payment methods. And Wirecard CEE always answers our questions promptly and in a friendly fashion”, so Etzelsdorfer


  • Company: Rubina Etzelstorfer