There is hardly a market more fast moving and dynamic than e-commerce. New technologies are continuously pulled into our daily routine. However, how do shopping trends in the coming years look like? What do merchants have to prepare for? We will provide you with insight into what technologies will take root in e-commerce.

Personal advice: Online & offline

To be able to attract and keep consumers in the future, it is more and more important to merge the offline and online worlds. The reasons is that consumers today often no longer make any distinction between the different channels and see a company as one large entity. What is important is to understand, address and satisfy their needs.

This is why online consultation for consulting-intensive products is more and more important. It is now possible to buy products online that would have been unimaginable to purchase in the past (for example: musical instruments, trips, financial services). Moreover, it is no longer absolutely necessary for merchants to keep all their products at the store. With a tablet one can comb through the entire product line together with the consumer, place orders directly and even pay right there. The goods are delivered right to your door if you want.  “Click & Collect” is also becoming even more popular and turning into the standard service.

As these examples show, many channels will open to the consumer in the future. The consumer only needs to choose the most suitable one.

Online purchase of food

The food sector too has not been immune to the merger of offline and online. Amazon Fresh is already available in Germany and so it is only a matter of time until the service is also offered in Austria.

Domestic supermarkets too have already discovered the online business with food. Several food retailers now offer an online shop with delivery. Services are becoming better and better and are more and more oriented towards consumer requirements (for example, timely delivery at a preferred location).

South Korea’s example is where the future might lie. At selected subway stops, for instance, there are virtual supermarket shelves with product images. While you’re waiting for the subway, you can use your smartphone to scan the needed products, pay directly with your phone and then find your order already delivered to your home in front of the door when you arrive. The waiting time can therefore be utilized optimally and you save yourself some time and effort.