- CONTENT IS AND REMAINS KING
What information are users looking for? By providing relevant contents, added value is created for the user. Duplicate content and keyword stuffing should be avoided.
- MOBILE FRIENDLINESS IS A MUST
Better browsing on mobile devices means a better ranking in Google. Factors like usability and loading speed as well as responsive website design have been playing a big role since 2016.
- VOICE SEARCH CHANGES THINGS
Every fifth Google search is now done using voice search. Companies have to focus on responding to longer search questions and complete sentences in natural language.
- USER EXPERIENCE OPTIMIZATION (UEO)
Pages with a clear page structure, comprehensible links, low bounce rate, long dwell time and high loading speed are better ranked by Google.
- LOCAL SEO
Location-based search with Google is particularly important for industries like gastronomy and hotels when it comes to attracting casual customers. A verified entry in Google My Business displays information like opening times, addresses and Google Maps position.
- ARTIFICIAL INTELLIGENCE
The third most important ranking factor in Google “RankBrain” attempts to use machine learning to understand pages and discover patterns. The algorithm detects the quality of articles and generates potential search queries. This also makes relevant content important.