It is easy to lose your head as a merchant considering all the data in various sales channels. But that is not quite what Headless Commerce means. This type of architecture is meant to allow more efficient and resource-friendly work in the age of multi-channel and the “Internet of Things”.
Online merchants have their hands full trying to target consumers over the available channels in the best way. In addition, consumers today expect a merchant to consistently provide information and service on all channels. And of course, the different channels should be linked in a smart way. Just the data input alone reflects an enormous amount of time and effort. Changes need to be done twice or even three times in order to ensure a uniform offering of products. And wherever greater manual work is involved, there is a chance of errors. At the end, a mountain of resources has been used for only average results. Not an optimal situation for a business.
But Headless Commerce might just be the solution for a perfect customer experience?
Headless Commerce separates the “head” or externally tangible touch point, such as the website, online shop, app or local store, from the “body”, which is the content – thus the name. There is one data source which the different channels can access and the content can be edited as needed. A new product or a new promotion does not need to be re-entered separately several times.
Headless Commerce is particularly recommended when flexibility and agility is needed for playing on different channels. Implementation takes quite a bit of time, but the big advantage is that content only needs to be created in this way once and then can be uniformly played across channels. As a shop operator, it puts you in the position of creating a consistent customer experience.