HOT HOT HOT – Digital Trends

The Digital Price Tag

Consumers today want to take advantage of the best range of services from all over the world. They want features like detailed product information, useful additional articles, or information about available inventory at the press of a button, also in the store. An intelligent form of the classic price tag – the digitalized price tag or ESL (Electronic Shelf Label) – is making this possible.

This price tag can be easily scanned by customers with their smartphones, or activated via NFC. In addition, more detailed information or discounts and special offers can be directly shown on smartphones. The item can be placed in a digital shopping cart and then simply paid per smartphone in a subsequent step. The customer even has the choice to take the item directly home or have it conveniently delivered. Loyalty and coupon systems can be seamlessly integrated into such solutions.

For the merchant, this digital solution has many benefits. Individual product prices can be easily edited and up-dated. This, in turn, saves time for store personnel that can be invested in customer loyalty instead.  Processes with low added value can be automated, store efficiency increased and shopper connectivity at the point of sale improved through the cooperation between Wirecard and SES imagotag.


5G – the 5th Generation

For many of our daily tasks, internet availability on a smartphone is a requirement today. The expansion of the 5G connection carries a lot of changes with it, however, that are more than just making our activities faster and more convenient.

5G allows transmission of up to 10K megabit per second, which is thus theoretically up to one hundred times faster than the current 4G technology. This huge transmission capacity makes it possible to create completely new areas of application.  5G could revolutionize communication among multiple devices (machine-to-machine, or M2M), for instance, such as self-driving cars or factory machines.

But 5G also has disadvantages – in the strongest capacity version, the range is quite limited. The rapid speed can only be maintained over a few hundred meters. Even walls are currently a problem. This is why various configurations are being developed, which are employed depending on location and use. One thing is for certain, investment in a tighter infrastructure is needed.

The first 5G smartphones were introduced at the Mobile World Congress in Barcelona at the end of February. A folding 5G model was presented by Huawei while other smartphone manufacturers, like Samsung, Nokia, and LG, were already showing models that support the new standard.