SMART DATA ANALYSIS IN E-COMMERCE

Wirecard Analytics Suite provides valuable information about customer purchasing behavior by analyzing transaction data – completely low-tech and no research.

Useful insights into customer profiles, customer segments and customer behavior are already available in the transaction data. By using additional information such as product or customer data, the analyses are more complete and offer added value. Analytics Suite Dashboard shows reports and analyses in real time in a user-friendly format. Basing retail decisions on concrete data is a big plus for any business.

 

 

Functionality

  • Unique customer identification across all sales channels (POS, mobile POS, e-commerce)
  • Customer segmentation according to purchasing behavior and expenditures
  • Targeted customer approach and segment-specific marketing
  • Revenue predictions for various business and locations
  • Marketing campaign tracking and its effectiveness over a longer period of time
  • Key figures for sales and revenues, centrally located
  • Quickly detect and react to changes in revenue